Speaker: Andra Hedden

CMO | Marketopia

Andra Hedden is Chief Marketing Officer at Marketopia, a Clearwater, FL-based sales and marketing agency that provides end-to-end sales strategy, lead generation, marketing and sales enablement for the entire span of IT channel organizations. Andra is a marketing dynamo and established leader with a proven track record for building resilient client relationships, executing successful brand marketing strategies, crafting effective business development plans, as well as clearly understanding and implementing efficient organizational processes. Her past roles have given her an exceptional perspective on the entire IT channel from software, hardware and cloud vendors to distributors, MSP and VARs. She has held various leadership roles at Tech Data, where she commanded numerous initiatives widening customer reach and strengthening competitive advantages. Her vast channel marketing knowledge has also created dynamic go-to-market strategies for other tech powerhouses and cloud vendors, such as Amazon, Carbonite, Intermedia, Microsoft, PGi, Symantec and VMware, resulting in maximized reseller channel sales.


Speaker: Terry Hedden

CEO | Marketopia

Terry Hedden is a veteran MSP business owner that founded Infinity Technology Solutions and built it into a force in the MSP market growing from 1 to 49 employees in 6 years with no outside funding and only $24k in seed capital.  He sold his firm in 2012 to dedicate his professional endeavors to helping technology firms succeed and grow.  He now operates a leading marketing and lead generation firm that is 100% dedicated to helping technology companies in the channel generate leads, close sales and increase bottom line profits.

Terry Hedden, started his professional career working in sales for AT&T and as a consultant with EDS. After graduation from UF with his bachelor’s degree, he joined the Management Consulting practice of Ernst & Young LLP, now Cap Gemini, leading projects in IT Project Management, Post Merger Integration and ERP Implementations worldwide. He then moved to E.piphany, now Infor, as an executive in their Consulting organization leading CRM implementations for Fortune 100 firms before joining Lectra Systems as the CIO and Director of their North America and Caribbean Consulting Organization.

In 2003, he left Lectra to start Infinity Business Systems, later renamed Infinity Technology Solutions, a leading IT service provider with operations throughout Florida and Georgia. Infinity provided a complete technology offering for hundreds of businesses, including hardware and software solutions, outsourcing, Managed IT Services, Cloud Solutions, VoIP Telephony, website and software development services. Infinity received numerous awards, including recognition as a Best Place to Work in Florida, 4 time winner of Inc. Magazine’s Inc. 500/5000, a 5 time winner of the 50 Fastest Growing Firms in Tampa, 3 time winner of Best Computer Support organization in Tampa Bay, Orlando Chamber’s Most Outstanding Small Business and Greater Tampa Chamber’s Business of the Year. He led Infinity to success transforming a $24,500 investment into one of the nation’s fastest growing and most successful Managed IT firms before selling Infinity to Zeno Office Solutions in 2012.

He enjoys giving back to the technology industry thru over 40 speaking engagements per year and consulting with firms on topics related to Cloud Computing, Managed IT Services, Sales and Marketing Best Practices and Entrepreneurship. He is a dedicated family man that runs his life based on Christian principles.  Terry has a Bachelor’s degree in Management Information Systems (MIS) and an MBA from the University of Florida.