Andra Hedden is Chief Marketing Officer at Marketopia, a Clearwater, FL-based sales and marketing agency that provides end-to-end sales strategy, lead generation, marketing and sales enablement for the entire span of IT channel organizations. Andra is a marketing dynamo and established leader with a proven track record for building resilient client relationships, executing successful brand marketing strategies, crafting effective business development plans, as well as clearly understanding and implementing efficient organizational processes. Her past roles have given her an exceptional perspective on the entire IT channel from software, hardware and cloud vendors to distributors, MSP and VARs. She has held various leadership roles at Tech Data, where she commanded numerous initiatives widening customer reach and strengthening competitive advantages. Her vast channel marketing knowledge has also created dynamic go-to-market strategies for other tech powerhouses and cloud vendors, such as Amazon, Carbonite, Intermedia, Microsoft, PGi, Symantec and VMware, resulting in maximized reseller channel sales.