Is Email Marketing a Chore?
Change Your Strategy

If your plan for email marketing is “throw everything at the wall and see what sticks,” it’s time to rethink your strategy. Email has a median ROI of 122 percent – more than four times higher than formats like social media, direct mail and paid search. With a few tweaks to your design, content and analytics, email can become your most significant lead generation source. Ready to access the full potential of email marketing for your business? Follow these tips:

 

Think Mobile

Smart devices are increasingly available – as is access to email. Business owners and decision makers, especially, are checking their emails on their phones between meetings and traveling for work. Approximately 42 percent of users , yet only 17 percent of marketers optimize their email for mobile.

 

Your subject line or content might not be the problem. Make sure you optimize your emails for mobile and watch your lead pool expand.

 

Put Data in the Driver Seat 

“Set it and forget it” may be convenient, but it’s not very intuitive. The future of email is data science and analysis that provides marketers with valuable insight into user behavior and email preferences. Using d

 

More business owners are seeking your services than you think – be more intentional with your content creation to improve your chances of capturing attention.

 

Warm Up Your Cold Prospects

You may be excited about the new email list you bought, but make sure your open rate expectations are conservative. Thanks to increasing cyber security concerns, 90 percent of cold emails go unopened. The 10 percent of

 

There’s still opportunity with cold call lists, but you have to be strategic – build trust with personalized headlines and compelling calls to action to improve your open and response rates.

 

These email marketing tips are just a taste of what it takes to build out a successful campaign. Want the whole picture? Learn from industry experts at the 2018 4u2grow Annual Conference on September 12-14 in Clearwater, Florida. If you’re looking to supercharge your tech business’s growth, this three-day event was designed just for you. Now is the best time to register – don’t miss out on our special registration offers!


Ditch the Cold Calling and
Let Your Salespeople Sell

“No.”

“No, thank you.”

“We’re not interested.”

 

If your sales reps are facing rejection again and again, can you blame them for putting off cold calling? It may be necessary to gain new clients, but it doesn’t play to their strengths – evaluating customer needs and closing deals. Between salary, commission and benefits, a highly trained salesperson costs your organization thousands of dollars annually. Why not free them up to bring in revenue?

 

An appointment setting company helps cut costs by up to 50 percent and gives your salespeople the time they need to build relationships and win new business. What do you get by outsourcing appointment setting?

 

Leveraged Strengths

Cold calling requires diligence, determination and discipline. While good sales reps have these traits, there is something about calling strangers and hearing “no” that kills motivation and morale. Your salespeople should be talking to key individuals who they know are looking for your services. With appointment setting services, your sales force can focus on what they’re good at – selling. A team of appointment setters do the grunt work of tracking down decision makers. Meanwhile, your salesperson gets hot leads they can turn into closed deals.

 

Improved ROI

Cold calling is notoriously time-consuming. The Ovation Sales Group found that the average salesperson prospects for approximately 6.25 hours for one single appointment. If your sales team is cold calling in addition to other routine tasks, they don’t have time to cultivate new leads, upsell existing clients or improve their processes. For an affordable monthly fee, appointment setting companies provide trained professionals who spend their entire day cold calling on your behalf. By retaining their services, you’ll streamline prospecting and dedicate more time to winning business.

 

Redistributed Focus

Your sales rep’s “to-dos” aren’t going to get “to-done” unless you empower them with more time. Appointment setting companies allow your salespeople to be more efficient, effective and satisfied with their work. Using your prospect lists, appointment setters connect with decision makers and get them in front of your sales team. So, instead of staring at their phone with dread, they’ll stare in anticipation of closing another deal.

 

Want to learn more about boosting your sales by outsourcing your appointment setting? We’ll be hosting a session at the 2018 4u2grow Annual Conference on September 12-14 in Clearwater, Florida. The 4u2grow Annual Conference is a dynamic, three-day event packed with training sessions, workshops and discussion panels crafted to help you exceed your business goals. There’s never been a better time to register! Visit our site today to learn more about our special registration offers.