3 Tips to Crush Your Digital Marketing Strategy

Digital marketing is no longer an option – it’s a necessity. The Data & Marketing Association reported that 38 percent of marketers will be increasing digital marketing budgets over the next two years. But, if you want the most ROI for that spending, you need a strategy that evolves with the way your customers use digital media. Make the most of your marketing strategy with these tips:


Responsive Website Design

To ensure you reach your target audience, your digital marketing plan should include a responsive site. Hitwise found that 58 percent of users search on their mobile device. Without a mobile-friendly website, you’ll lose out on that search traffic. In fact, Google found that 61 percent of users flat out refuse to use a site that isn’t mobile friendly.


Social Media Presence

Social media should not only be used to broadcast your brand, but to build relationships. Responding to comments, even the negative ones, can be vital to boosting your brand loyalty. To remain consistent and increase engagement, consider scheduling posts in advance. This helps ensure you post at a comfortable frequency for your audience and relay information after work hours when prospects are most active.


SEO and SEM Targeting

Guarantee your target audience receives your message with SEO and SEM. By optimizing keywords throughout your website, you’ll ensure prospects find you online. SEM lets you strategically focus on prospects that meet your ideal criteria – including location – via targeted ads. These digital marketing solutions are key to drawing the right traffic and increasing your ROI.


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Why A Responsive Website Means Happy Users

Google found that 61 percent of users quickly leave a site that isn’t mobile friendly. With millions of people using the Internet every day, it’s more important now than ever that your website is responsive. But, what does having a responsive website even mean? Let’s dive in…


What is a responsive site?

A responsive or mobile-friendly website seamlessly scales to fit whatever device your visitors use – such as phones or tablets – making it easy for them to navigate and engage. A site that isn’t responsive may not load properly or at all on these devices. Hubspot reports that 1.2 billion people access the web from their mobile devices – if just 10 percent of this mobile traffic is searching for you, that’s 120 million prospects that need a responsive site.


Why is it important?

McKinsey & Company discovered that 61 percent of users are unlikely to return to a mobile site if they had a problem accessing it, and 40 percent of those users will go to a competitor instead. Providing a website that can be easily navigated with minimal errors increases your sales potential while delivering a positive user experience.


How does it help me?

A responsive website not only lets you maximize your mobile traffic, it also saves you time and money since you don’t have to create and maintain multiple sites. Plus, by delivering a great visitor experience on every platform, you increase your chances of getting them to engage and convert.


Ready to learn how a responsive website can skyrocket your web traffic? Learn from industry experts at the 2018 4u2grow Annual Conference, held on September 12-14 in beautiful Clearwater, Florida. If you’re an MSP, VAR, CSP or other tech business looking to supercharge your growth, this dynamic, three-day event was designed just for you. Space is filling up quickly, so click here to register with our special offers!