Google found that 61 percent of users quickly leave a site that isn’t mobile friendly. With millions of people using the Internet every day, it’s more important now than ever that your website is responsive. But, what does having a responsive website even mean? Let’s dive in…

 

What is a responsive site?

A responsive or mobile-friendly website seamlessly scales to fit whatever device your visitors use – such as phones or tablets – making it easy for them to navigate and engage. A site that isn’t responsive may not load properly or at all on these devices. Hubspot reports that 1.2 billion people access the web from their mobile devices – if just 10 percent of this mobile traffic is searching for you, that’s 120 million prospects that need a responsive site.

 

Why is it important?

McKinsey & Company discovered that 61 percent of users are unlikely to return to a mobile site if they had a problem accessing it, and 40 percent of those users will go to a competitor instead. Providing a website that can be easily navigated with minimal errors increases your sales potential while delivering a positive user experience.

 

How does it help me?

A responsive website not only lets you maximize your mobile traffic, it also saves you time and money since you don’t have to create and maintain multiple sites. Plus, by delivering a great visitor experience on every platform, you increase your chances of getting them to engage and convert.

 

Ready to learn how a responsive website can skyrocket your web traffic? Learn from industry experts at the 2018 4u2grow Annual Conference, held on September 12-14 in beautiful Clearwater, Florida. If you’re an MSP, VAR, CSP or other tech business looking to supercharge your growth, this dynamic, three-day event was designed just for you. Space is filling up quickly, so click here to register with our special offers!