Digital marketing is no longer an option – it’s a necessity. The Data & Marketing Association reported that 38 percent of marketers will be increasing digital marketing budgets over the next two years. But, if you want the most ROI for that spending, you need a strategy that evolves with the way your customers use digital media. Make the most of your marketing strategy with these tips:


Responsive Website Design

To ensure you reach your target audience, your digital marketing plan should include a responsive site. Hitwise found that 58 percent of users search on their mobile device. Without a mobile-friendly website, you’ll lose out on that search traffic. In fact, Google found that 61 percent of users flat out refuse to use a site that isn’t mobile friendly.


Social Media Presence

Social media should not only be used to broadcast your brand, but to build relationships. Responding to comments, even the negative ones, can be vital to boosting your brand loyalty. To remain consistent and increase engagement, consider scheduling posts in advance. This helps ensure you post at a comfortable frequency for your audience and relay information after work hours when prospects are most active.


SEO and SEM Targeting

Guarantee your target audience receives your message with SEO and SEM. By optimizing keywords throughout your website, you’ll ensure prospects find you online. SEM lets you strategically focus on prospects that meet your ideal criteria – including location – via targeted ads. These digital marketing solutions are key to drawing the right traffic and increasing your ROI.


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