What You Need to Know About SEO

Google’s mission statement is to organize the world’s information and make it universally accessible and useful. It sounds simple – but it’s definitely not. That’s why Google and other search engines have very specific algorithms to help people find what they’re looking for easily. So how do you make sure you’re the answer to their equation? Search engine optimization (SEO).

Gaining ranking on search engines like Google takes time but we have a few steps you can implement right away to get you on their radar.

Irrelevant Content is Irrelevant to Google…and Your Readers

If you land on a web page hoping to learn about sloths but instead there’s an entire manifesto about how the real world parallels Lord of the Rings, you’d be confused and probably irritated. Google’s job is to make sure you find the information you were initially searching. So, it’s vital that your content is well-written and relevant to your audience. Not only does it build trust, but relevant content is also the way to Google’s heart – here are a few ways you can get there:

  • Avoid duplicated content – unique content on each page makes Google think it’s more important
  • Add new content to your website often – update pages, add new blogs etc.
  • Include trusted links within your content – link to other pages on your website or outside sources
  • Format your content so it’s easily readable – use short paragraphs, bullets or numbers

Keywords and Where to Place Them – Not Stuff Them

Think about the words you’d type into a search engine to find a dentist. If you only search for the term dentist, sure you’d get millions of results, but they’re not narrowed down enough to make sense for what you really want. You’re more likely to look for a dentist in your area by searching “dentist in Memphis Tennessee,” this is a long-tail keyword and preferred by Google and other top search engines. Understanding what people are searching for is the first step to finding the keywords or phrases that will help people discover you organically.

So, you know what your ideal prospects are searching for… now what? The next step is to implement those keywords into your content but in a way that makes sense. Don’t stuff your content with key terms. You should ensure they show up in the following prime locations:

  • Page Titles – usually the headline you see when you Google something
  • H-Tags – these are the headings and subheadings you use for the text on your pages
  • Meta Descriptions – the description that describes the content on your pages
  • Alt-Tags – a description of an image on your website that shows up if the image doesn’t load

Slow Loads Are a Means to a Quick Exit

There’s a reason we’ve moved passed dial-up – it was slow and excruciatingly painful. If your webpage takes longer than ten seconds to load, you’ll send your visitors straight to the “x” in the corner and back to searching for your competitors. In fact, a study conducted by Google indicated 53% of people will leave a page if it takes longer than three seconds to load – the same goes for pages on mobile devices, too.

Load speeds matter to Google because its goal is to deliver the best user experience possible. That’s why they “reward” sites that have faster load times. Want to make Google happy and speed up your site? Take a look to see if any of the following could be impacting your load time:

  • Large images
  • Code density
  • Too many plugins
  • Unnecessary redirects

Change Can Be Good but It’s Also Frustrating

Google is known for constantly changing their algorithm of how to rank websites. While that’s great for the users, it can be extremely frustrating for companies to stay ahead of the curve or even just to keep up. That’s why at Marketopia, we have an entire team of digital marketing experts that know all the ins and outs from SEO optimization to PPC campaigns, click funnels and more. This blog only scratched the surface when it comes to SEO, if you have any questions or would like to learn more, we would love to help you get closer to the coveted first spot on Google’s search results. Contact us, today.

3 Reasons to Outsource Your Appointment Setting

It takes significant amounts of time and effort to land face-to-face appointments with qualified prospects, something outsourced appointment setters do well. In fact, according to the Ovation Sales Group, the average salesperson prospects for 6.25 hours to set just one appointment.

When you outsource appointment setting, you free up your salespeople to focus on developing relationships and closing deals that directly lead to healthy commissions. There are many reasons to consider outsourcing your appointment setting, but here are our three favorites.

Focus on Qualified Prospects

Cold calling is tiring, and you need your sales resources spending their time with qualified prospects, not tire kickers. And, for some companies, pass lead nurturing to the marketing team isn’t always an option. MarketingSherpa discovered that of the 61 percent of leads sent to sales, only 27 percent of those leads were qualified. Appointment setting services, grease the skids and make sure that the first sales connection is worthwhile and productive.

Play the Long Game

A sale rarely takes place during the first call with a prospect. In fact, the Marketing Donut found that 80 percent of sales require five follow-up phone calls, even longer for complex technology sales. You don’t always have the resources and patience to play the long game, but outsourced appointment setters do. They’ll put in the time and dedication it takes to build relationships on your behalf and, ultimately, pave the way for sales success.

Save Money

Properly qualifying prospects and generating warm leads is an expensive process. Having full-time callers on staff to generate appointments puts a major dent in the budget. With appointment setting services, callers do the heavy lifting for an affordable fixed-rate fee allowing you to budget accordingly and lower costs.

Marketopia’s seasoned appointment setters provide the qualified leads you need to maximize sales. Once you buy the calling list from us, we’ll get to work developing positive relationships on behalf of your company. Our appointment setters act as an extension of your business and lay the foundation for your sales team to experience success. To get more information on how outsourced appointment setting can improve your sales results, contact us today.