Google’s mission statement is to organize the world’s information and make it universally accessible and useful. It sounds simple – but it’s definitely not. That’s why Google and other search engines have very specific algorithms to help people find what they’re looking for easily. So how do you make sure you’re the answer to their equation? Search engine optimization (SEO).

Gaining ranking on search engines like Google takes time but we have a few steps you can implement right away to get you on their radar.

Irrelevant Content is Irrelevant to Google…and Your Readers

If you land on a web page hoping to learn about sloths but instead there’s an entire manifesto about how the real world parallels Lord of the Rings, you’d be confused and probably irritated. Google’s job is to make sure you find the information you were initially searching. So, it’s vital that your content is well-written and relevant to your audience. Not only does it build trust, but relevant content is also the way to Google’s heart – here are a few ways you can get there:

  • Avoid duplicated content – unique content on each page makes Google think it’s more important
  • Add new content to your website often – update pages, add new blogs etc.
  • Include trusted links within your content – link to other pages on your website or outside sources
  • Format your content so it’s easily readable – use short paragraphs, bullets or numbers

Keywords and Where to Place Them – Not Stuff Them

Think about the words you’d type into a search engine to find a dentist. If you only search for the term dentist, sure you’d get millions of results, but they’re not narrowed down enough to make sense for what you really want. You’re more likely to look for a dentist in your area by searching “dentist in Memphis Tennessee,” this is a long-tail keyword and preferred by Google and other top search engines. Understanding what people are searching for is the first step to finding the keywords or phrases that will help people discover you organically.

So, you know what your ideal prospects are searching for… now what? The next step is to implement those keywords into your content but in a way that makes sense. Don’t stuff your content with key terms. You should ensure they show up in the following prime locations:

  • Page Titles – usually the headline you see when you Google something
  • H-Tags – these are the headings and subheadings you use for the text on your pages
  • Meta Descriptions – the description that describes the content on your pages
  • Alt-Tags – a description of an image on your website that shows up if the image doesn’t load

Slow Loads Are a Means to a Quick Exit

There’s a reason we’ve moved passed dial-up – it was slow and excruciatingly painful. If your webpage takes longer than ten seconds to load, you’ll send your visitors straight to the “x” in the corner and back to searching for your competitors. In fact, a study conducted by Google indicated 53% of people will leave a page if it takes longer than three seconds to load – the same goes for pages on mobile devices, too.

Load speeds matter to Google because its goal is to deliver the best user experience possible. That’s why they “reward” sites that have faster load times. Want to make Google happy and speed up your site? Take a look to see if any of the following could be impacting your load time:

  • Large images
  • Code density
  • Too many plugins
  • Unnecessary redirects

Change Can Be Good but It’s Also Frustrating

Google is known for constantly changing their algorithm of how to rank websites. While that’s great for the users, it can be extremely frustrating for companies to stay ahead of the curve or even just to keep up. That’s why at Marketopia, we have an entire team of digital marketing experts that know all the ins and outs from SEO optimization to PPC campaigns, click funnels and more. This blog only scratched the surface when it comes to SEO, if you have any questions or would like to learn more, we would love to help you get closer to the coveted first spot on Google’s search results. Contact us, today.