3 Must-Have Channel Marketing Platforms

Your industry is continually changing, and as technology evolves, your business is forced to adapt with it. That’s why it’s more important than ever to have multi-function solutions that satisfy the needs of your team and customers.

Channel marketing platforms are the comprehensive solution for all your marketing efforts. From developing and nurturing leads to improving your ROI and sales processes, channel marketing platforms give you better visibility and real-time data to leverage. No more juggling different applications to ensure your solutions integrate and work together – just one easy-to-use marketing solution. But, how do you know which platform is right for your business?

Start with these three well-known channel marketing platforms:

  1. StructuredWeb
    What is it? A top SaaS channel marketing software, StructuredWeb gives your business the tools you need to connect and work with partners and marketing agencies. Gain visibility of your entire end-to-end marketing process and use the platform to improve marketing performance, drive sales and increase partner participation.
    How does it help? Give your partners a variety of templated marketing tools and resources they can use to reach prospects and gain new business. You can use the platform to schedule and monitor marketing efforts – including inbound, social, email, digital advertising and more.
  2. Zift
    What is it? Zift Solutions is a leader in partner relationship management and its enterprise channel management platform provides the largest partner ecosystem worldwide. By connecting your marketing and partner efforts into one environment, Zift makes it easy to adjust your marketing plans.
    How does it help? From channel as a service to partner relationship management, Zift offers a variety of multi-channel platforms to help you manage your partners and marketing efforts. Unlike other channel management platforms, you can completely customize your Zift solutions to fit your specific needs and requirements.
  3. MindMatrix
    What is it? Similar to Zift, MindMatrix separates its multi-channel platforms based on needs. With their direct sales and partner enablement programs, you can keep track of assets, manage marketing materials and connect with your partners from a single, comprehensive solution.
    How does it help? MindMatrix offers partner relationship management, channel marketing, sales enablement, asset management and marketing automation as a comprehensive, all-in-one platform solution. That means you can do more and manage a greater array of services from a single dashboard – eliminating time and reducing the cost of maintaining your business efforts.

How Marketopia Can Help

As your partner, Marketopia takes care of your marketing efforts by leveraging leading channel marketing platforms like the ones above. Our professionals manage your marketing collateral and provide you with a reliable platform that arms your team with the tools and resources they need to connect with partners. Never wonder how well your marketing campaigns are performing – gain visibility from an easy-to-use dashboard.

For more information on channel marketing platforms and how Marketopia can help, contact us today.


Spring Cleaning 101: Refresh Your Brand

Spring officially arrived March 20. It’s time for the daunting task of spring cleaning! You’re familiar with the routine of tidying up your home, yard and vehicle. And, you can even tidy up your business…vacuum floors, dust desks and wipe windows.

However, spring cleaning also denotes a fresh start. So, it’s the perfect time to clean up your brand.

Awaken Your Business Website

When’s the last time your website got a breath of fresh air? The layout, content, images, forms and everything else that makes it inviting and lead generating. If you can’t remember, it may be time to rejuvenate it.

Ask yourself these questions:

• Is your site difficult to navigate?
• Are any pages missing text?
• Does your site look old and outdated?
• Is your message inconsistent with your sales and marketing objectives?
• Is SEO and SEM downplayed in getting your site noticed?

If you answered yes to any of these questions, it’s time to get to work. If you feel like you’re not sure or may be biased, request a marketing expert to help you look through your site and give you feedback.

“But my website is fine,” you say with a wave of your hand. Au contraire! You only get one chance to make a good and lasting first impression. And, when there’s a Google search results page filled with dozens of competitors, your brand and presence mean everything.

Hone Your Customer Service Skills

Customers make your business thrive. That’s why spring cleaning is a perfect time to reflect upon and “clean up” your customer service skills. To give your brand a proper voice.

Sometimes, we get caught up in the humdrum of our everyday work routine. We become robotic. This is problematic for your brand. Customers and prospects don’t want to deal with someone who is cranky, sounds bored, or has no idea what he or she is talking about.

Each client and business is unique. They deserve personalized care and attention. When assisting your clientele, remember to:

• Treat them the way you want to be treated.
• Remain calm.
• Be honest.
• If you make a mistake, own up to it
• Make it right for your customers.

Good business integrity works wonders for your company’s image. Businesses that deliver exceptional customer service are the ones that get referred to friends and family. They receive raving reviews for the world to read.

There are so many things you can do now, and always, to tidy up your company’s brand. But, we suggest starting with these. A website refresh and a customer service clean up can go a long way toward invigorating your brand.