Shock Your Digital Marketing with SEO and PPC
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns – when used together – can produce online fireworks, giving your Internet marketing campaigns a powerful jolt in the following ways:
Improved Click Through Rates (CTR)
Research conducted by Seer found that when a PPC ad and organic listing both appeared in Search Engine Results Pages (SERPs), they produced the following effects on their clients’ CTR:
- PPC CTR rose from 5.66 percent to 18.06 percent when SEO, or organic search, was added.
- Organic CTR rose from 6.15 percent to 38.26 percent when PPC was added. That’s a 522 percent increase in CTR!
Improved PPC Quality Score
Google uses a ‘Quality Score’ to determine your PPC cost-per-click (CPC) which affects ad rank, based on ad content and keywords on your landing page. Google uses different metrics to rank pages in organic search.
This can be problematic if your SEO and PPC teams aren’t working together on your digital marketing initiatives. The SEO team is charged with optimizing pages for organic search and might not even consider ad quality score factors. When the two teams collaborate to prioritize both ad quality score and organic search, it yields significantly better PPC results.
A More Complete Picture of User Experience
Google is placing far more attention on your users’ website experience than you may realize when it comes to SEO and PPC ad ranking. Excellent user experience not only helps with your search ranking and cost for PPC, it improves conversion rates.
Analyzing the insights gained from both PPC and SEO channels benefit your search campaigns and gives you valuable information about your inbound and outbound marketing campaigns. Paid campaign data, when combined with organic usage data from website analytics, provides a more complete picture of how searchers experience your online properties.
Amplified Impact of Effective Keywords
PPC’s Search Query Report identifies what keywords are driving traffic to your website. By incorporating those keywords into page content and other inbound marketing materials, you’ll refine your organic search efforts, as well as increase your ad quality score for PPC.
When planning your Internet marketing strategy, it’s imperative that your SEO and PPC efforts are married to one another. If these two search strategies are executed independently, they can actually hinder or penalize not only your website, but your entire digital campaign. Combining PPC and SEO into a unified strategy will enhance user experience, increase click through rate and improve your bottom line.
Ready to knock your competition out of the ring with an unbeatable digital marketing strategy? The 2018 4u2grow Annual Conference is designed to help you supercharge the growth of your tech business. Join us on September 12-14 in Clearwater, Florida for a packed schedule of training sessions, workshops and discussion panels crafted to help you exceed your business goals. Don’t wait to register – we’re filling up fast!
3 Tips to Crush Your Digital Marketing Strategy
Digital marketing is no longer an option – it’s a necessity. The Data & Marketing Association reported that 38 percent of marketers will be increasing digital marketing budgets over the next two years. But, if you want the most ROI for that spending, you need a strategy that evolves with the way your customers use digital media. Make the most of your marketing strategy with these tips:
Responsive Website Design
To ensure you reach your target audience, your digital marketing plan should include a responsive site. Hitwise found that 58 percent of users search on their mobile device. Without a mobile-friendly website, you’ll lose out on that search traffic. In fact, Google found that 61 percent of users flat out refuse to use a site that isn’t mobile friendly.
Social Media Presence
Social media should not only be used to broadcast your brand, but to build relationships. Responding to comments, even the negative ones, can be vital to boosting your brand loyalty. To remain consistent and increase engagement, consider scheduling posts in advance. This helps ensure you post at a comfortable frequency for your audience and relay information after work hours when prospects are most active.
SEO and SEM Targeting
Guarantee your target audience receives your message with SEO and SEM. By optimizing keywords throughout your website, you’ll ensure prospects find you online. SEM lets you strategically focus on prospects that meet your ideal criteria – including location – via targeted ads. These digital marketing solutions are key to drawing the right traffic and increasing your ROI.
Want to learn more about crushing your digital marketing strategy? Get tips from the experts at the 2018 4u2grow Annual Conference in Clearwater, Florida on September 12-14. Experience a dynamic, three-day event packed with training sessions, workshops and discussion panels crafted to help your growth skyrocket. NOW is the best time to register – visit our site to learn about our special registration offers!
Why A Responsive Website Means Happy Users
Google found that 61 percent of users quickly leave a site that isn’t mobile friendly. With millions of people using the Internet every day, it’s more important now than ever that your website is responsive. But, what does having a responsive website even mean? Let’s dive in…
What is a responsive site?
A responsive or mobile-friendly website seamlessly scales to fit whatever device your visitors use – such as phones or tablets – making it easy for them to navigate and engage. A site that isn’t responsive may not load properly or at all on these devices. Hubspot reports that 1.2 billion people access the web from their mobile devices – if just 10 percent of this mobile traffic is searching for you, that’s 120 million prospects that need a responsive site.
Why is it important?
McKinsey & Company discovered that 61 percent of users are unlikely to return to a mobile site if they had a problem accessing it, and 40 percent of those users will go to a competitor instead. Providing a website that can be easily navigated with minimal errors increases your sales potential while delivering a positive user experience.
How does it help me?
A responsive website not only lets you maximize your mobile traffic, it also saves you time and money since you don’t have to create and maintain multiple sites. Plus, by delivering a great visitor experience on every platform, you increase your chances of getting them to engage and convert.
Ready to learn how a responsive website can skyrocket your web traffic? Learn from industry experts at the 2018 4u2grow Annual Conference, held on September 12-14 in beautiful Clearwater, Florida. If you’re an MSP, VAR, CSP or other tech business looking to supercharge your growth, this dynamic, three-day event was designed just for you. Space is filling up quickly, so click here to register with our special offers!
Is Email Marketing a Chore?
Change Your Strategy
If your plan for email marketing is “throw everything at the wall and see what sticks,” it’s time to rethink your strategy. Email has a median ROI of 122 percent – more than four times higher than formats like social media, direct mail and paid search. With a few tweaks to your design, content and analytics, email can become your most significant lead generation source. Ready to access the full potential of email marketing for your business? Follow these tips:
Think Mobile
Smart devices are increasingly available – as is access to email. Business owners and decision makers, especially, are checking their emails on their phones between meetings and traveling for work. Approximately 42 percent of users , yet only 17 percent of marketers optimize their email for mobile.
Your subject line or content might not be the problem. Make sure you optimize your emails for mobile and watch your lead pool expand.
Put Data in the Driver Seat
“Set it and forget it” may be convenient, but it’s not very intuitive. The future of email is data science and analysis that provides marketers with valuable insight into user behavior and email preferences. Using d
More business owners are seeking your services than you think – be more intentional with your content creation to improve your chances of capturing attention.
Warm Up Your Cold Prospects
You may be excited about the new email list you bought, but make sure your open rate expectations are conservative. Thanks to increasing cyber security concerns, 90 percent of cold emails go unopened. The 10 percent of
There’s still opportunity with cold call lists, but you have to be strategic – build trust with personalized headlines and compelling calls to action to improve your open and response rates.
These email marketing tips are just a taste of what it takes to build out a successful campaign. Want the whole picture? Learn from industry experts at the 2018 4u2grow Annual Conference on September 12-14 in Clearwater, Florida. If you’re looking to supercharge your tech business’s growth, this three-day event was designed just for you. Now is the best time to register – don’t miss out on our special registration offers!
Ditch the Cold Calling and
Let Your Salespeople Sell
“No.”
“No, thank you.”
“We’re not interested.”
If your sales reps are facing rejection again and again, can you blame them for putting off cold calling? It may be necessary to gain new clients, but it doesn’t play to their strengths – evaluating customer needs and closing deals. Between salary, commission and benefits, a highly trained salesperson costs your organization thousands of dollars annually. Why not free them up to bring in revenue?
An appointment setting company helps cut costs by up to 50 percent and gives your salespeople the time they need to build relationships and win new business. What do you get by outsourcing appointment setting?
Leveraged Strengths
Cold calling requires diligence, determination and discipline. While good sales reps have these traits, there is something about calling strangers and hearing “no” that kills motivation and morale. Your salespeople should be talking to key individuals who they know are looking for your services. With appointment setting services, your sales force can focus on what they’re good at – selling. A team of appointment setters do the grunt work of tracking down decision makers. Meanwhile, your salesperson gets hot leads they can turn into closed deals.
Improved ROI
Cold calling is notoriously time-consuming. The Ovation Sales Group found that the average salesperson prospects for approximately 6.25 hours for one single appointment. If your sales team is cold calling in addition to other routine tasks, they don’t have time to cultivate new leads, upsell existing clients or improve their processes. For an affordable monthly fee, appointment setting companies provide trained professionals who spend their entire day cold calling on your behalf. By retaining their services, you’ll streamline prospecting and dedicate more time to winning business.
Redistributed Focus
Your sales rep’s “to-dos” aren’t going to get “to-done” unless you empower them with more time. Appointment setting companies allow your salespeople to be more efficient, effective and satisfied with their work. Using your prospect lists, appointment setters connect with decision makers and get them in front of your sales team. So, instead of staring at their phone with dread, they’ll stare in anticipation of closing another deal.
Want to learn more about boosting your sales by outsourcing your appointment setting? We’ll be hosting a session at the 2018 4u2grow Annual Conference on September 12-14 in Clearwater, Florida. The 4u2grow Annual Conference is a dynamic, three-day event packed with training sessions, workshops and discussion panels crafted to help you exceed your business goals. There’s never been a better time to register! Visit our site today to learn more about our special registration offers.
3 Ways to Pitch Less and Close More
Sales is a numbers game that can tempt you into feeling like the more people you pitch to, the more successful you’ll be. However, sales is also a time game – and since there are only so many hours in a workday, you have to decide where you want to invest every minute.
You have to work smarter – not necessarily harder – to maximize your efforts. Sometimes the best way to increase your close ratio is to make fewer pitches and focus on warmer leads that are more likely to close. Here are three tips to improve your close ratio:
Know Who You’re Selling To
Empathy is your greatest sales asset – you need to be able to sense your customer’s mood and perception of both you and your sales pitch. You also need a quick wit to adjust your tone and tactics based on their reactions. Be prepared with all the facts and benefits of your solutions; it’s easier to adjust the flow of the conversation, increasing the likelihood you’ll close the deal.
Ask Strategic Questions
You probably have an idea of what the customer needs simply because they’re seeking your specific services. But, that’s often not enough information for you to make a successful proposal. Prepare questions that allow you to get to the core of their needs and expectations and build a solution that addresses their problem and helps them achieve their goals.
Leverage Negative Responses for Information
You’re going to hear the word no – often – but it can work in your favor if you know how to respond. Often, no means you need to work harder to either nurture the relationship or build a stronger case. Instead of panicking or shutting down, use rejection as an opportunity to understand the barriers that prevent you from closing the deal. Find out if the issue is timing, budget or expectations and rework your proposal with that new information in mind.
Your close ratio involves a number of variables. Try to gather as much information as possible before and during your pitch, then tailor it specifically to that person. There’s no such thing as “one-size-fits-all” sales tactics. Taking the time to personalize each interaction is worth the time invested and directly impacts your ability to close more deals.
Ready for a better close ratio? Learn from the experts at the 2018 4u2grow Annual Conference in Clearwater, FL on September 12-14. The packed schedule of training sessions, workshops and discussion panels is designed specifically to supercharge the growth of your tech business with more leads, more sales and more profit. There’s never been a better time to register – click here to take the first step in growing your business!
Skimping on Social Media Marketing?
Big Mistake
Want to accomplish your marketing objectives? Start taking social media seriously. When you’re running a business, social media management tends to take a backseat to other priorities. But, savvy marketers know that the easiest way to consistently refresh your lead pool is to integrate social media into your marketing plan.
Facebook, Twitter and LinkedIn all offer multiple forms of paid social media opportunities. While organic content still has value, paid social media advertising is critical to the success of your overall digital marketing strategy. Read on to find out why.
You Can Only Get So Much for Nothing
The sheer amount of content available online reduces the likelihood of organically reaching users who need your services. We’ve all been riding the wave of organic reach, but social platforms – Facebook especially – are making it more difficult to engage with their followers for free. Facebook pages with more than 1 million likes have an average engagement rate of two percent, while an organic tweet reaches 10 percent of a brand’s Twitter followers. Paid social media advertising allows you to reach users that aren’t already interacting with you online.
Your Grandma Isn’t Buying Your Services
It’s going to take more than moral support from your family and friends to rake in revenue from social media – you need to position your brand, services and promotions in front of the people who actually need them. Paid social media advertising is a cost-effective way to expand your brand awareness online, with the added benefit of allowing you to target key demographics. On LinkedIn, for example, you can promote content to users based on factors like location, job title or business type, while Facebook allows you to target customers by age range, gender and interests.
You Need to Drive Action
Paid social media ads empower you to drive user response and boost online engagement by including call-to-action buttons. Users are 78.5 percent more likely to visit a brand’s website after viewing a paid advertisement. Whether you want them to fill out a form, watch a video, read a blog or download a whitepaper, paid social media is the most effective way to herd people to specific places online.
Paid social media is a vital component of any comprehensive marketing campaign. But, before you dive in, you have to consider the elements of an effective strategy – the creative costs of building and integrating social into your digital marketing plan, establishing an effective budget based on the available options on each platform, and the time and diligence required to execute, monitor, report and analyze the results.
Not sure how to make social media marketing work for you? We’re hosting a session about it at the 2018 4u2grow Annual Conference. Join us on September 12-14 in Clearwater, FL for a dynamic, three-day program of training sessions, workshops, discussion panels and networking opportunities. If you want to supercharge your business growth with more leads, more sales and more profit, this conference is designed just for you. Space is filling up quickly, so don’t wait – register today!