2018 Conference Highlights


PLATINUM SPONSOR:

BRONZE SPONSOR:

The Place to Go
if You Want to Grow

90% of Attendees Leave Fully Prepared to Grow Their Business


Prepare to cover a lot of ground and take your MSP, VAR, CSP or other technology business to the next level. The 4u2grow Annual IT Conference is a dynamic, three-day event that is jam-packed with training sessions, workshops and discussion panels carefully crafted to help you meet and exceed your business goals. You’ll discover actionable strategies for increasing sales, improving client retention, building a strong brand, boosting lead generation and closing more deals from some of the most renowned experts in the industry. Plus, you’ll network with peers and strengthen key vendor relationships – all in a relaxed, casual atmosphere.

2019 Agenda


8:00 a.m. – 2:00 p.m. Marketopia Open House @ Marketopia HQ
One-on-One Meetings with Growth Consultants
One-on-One Meetings with Success Coaches
R.S.V.P.’s required: 4u2grow@marketopia.com
3600 75th Terrace N, Pinellas Park, FL 33781
2:45 p.m. – 5:30 p.m. Conference Registration Open
3:00 p.m. – 5:00 p.m. Peer Advisory Group Meetings
5:30 p.m. – 6:00 p.m. 4u2grow 2019 Conference Welcome Session
6:00 p.m. – 7:00 p.m. Welcome Reception
7:00 p.m. – Dinner On Own

7:00 a.m. – 5:00 p.m.Conference Registration Open
7:00 a.m. – 8:00 a.m.Breakfast & Expo
8:00 a.m. – 8:30 a.m. Live Your Dream
8:30 a.m. – 9:30 a.m. Achieving Extraordinary Success in 2020 & Beyond
9:30 a.m. – 10:00 a.m. Social Media & Lead Gen Best Practices
10:00 a.m. – 10:15 a.m. Morning Break
10:15 a.m. – 12:15 p.m. Marketing Morning Breakout Sessions
-Marketing Strategy
-Appointment Setting
-Website Best Practices
-Digital Marketing PR
12:15 p.m. – 1:15 p.m. Lunch & Expo
1:15 p.m. – 2:45 p.m.  Marketing Afternoon Breakout Sessions
-Sales Navigator Personal Marketing
-Branding Best Practices
-Lead Generation
-Farming Existing Customers
2:45 p.m. – 3:00 p.m. Break
3:00 p.m. – 3:30 p.m.  ID Agent
3:30 p.m. – 4:00 p.m.  Leveraging Vendors to Get & Close Leads
4:00 p.m. – 4:30 p.m. Word of Mouth Marketing
4:30 p.m. – 5:00 p.m. Panel Discussion
6:30 p.m. – 9:30 p.m. Reception & Awards Banquet

7:00 a.m. – 5:00 p.m. Conference Registration Open
7:00 a.m. – 8:00 a.m. Breakfast & Expo
8:00 a.m. – 8:15 a.m.  Sales Day Kick-Off
8:15 a.m. – 9:15 a.m.  Keynote: Running Your Business to Sell for Millions
9:15 a.m. – 10:00 a.m.  Maximizing Profit through Business Strategy
10:00 a.m. – 10:15 a.m. Break & Expo
10:15 a.m. – 10:45 a.m.  Uncovering Needs & Building Trust
10:45 a.m. – 11:15 a.m.  Identifying the Right Leads
11:15 a.m. – 12:00 p.m. Hiring, Training & Motivating for Sales
12:00 p.m. – 12:45 p.m. Lunch & Expo
12:45 p.m. – 1:15 p.m.  Account-Based Marketing
1:15 p.m. – 1:45 p.m.  Nurturing Prospects
1:45 p.m. – 2:45 p.m.  Sales Best Practices
2:45 p.m. – 3:00 p.m. Closing Remarks

Additional topics details will be added soon.  Agenda topics & times are subject to change without notice.

Thought Leaders


Hear from the best and brightest in our industry

TERRY HEDDEN

CEO | Marketopia

ANDRA HEDDEN

CMO | Marketopia

JIM KINNIER

President | e5 Sales Group

JAY McBAIN

Principal Analyst  | Forrester

MANUEL PALACHUK

Author, Speaker and Trainer

Event Registration
Fee - $999

Learn to get the leads you need, the sales you want and the profits you dream about. Your $999 4u2grow registration includes:

  • Two days of in-depth sales and marketing training
  • Yacht Starship dinner cruise
  • Breakfast and lunch for both days
  • After-hours networking events

Don’t delay… space is filling up quickly!

Special Registration
Offer - FREE

For a limited time, we are offering FREE registration for the 4u2grow event for 2017 or 2018 winners of the following awards:

  • CRN MSP 500
  • CRN Solution Provider 500

  • MSP 501
  • Talkin' Cloud 100

Or channel partners of any of our sponsors:

  • ASCII Group
  • Datto
  • HTG Peer Groups

  • Scale Computing
  • Webroot
  • VIPRE

Event Registration
Fee - $999

Learn to get the leads you need, the sales you want and the profits you dream about. Your $999 4u2grow registration includes:

  • Two days of in-depth sales and marketing training
  • Yacht Starship dinner cruise
  • Breakfast and lunch for both days
  • After-hours networking events

Don’t delay… space is filling up quickly!

Register Today

Special Registration
Offer - FREE

For a limited time, we are offering FREE registration for the 4u2grow event for 2017 or 2018 winners of the following awards:

  • CRN MSP 500
  • CRN Solution Provider 500
  • MSP 501
  • Talkin' Cloud 100

Or channel partners of any of our sponsors:

  • ASCII Group
  • Datto
  • HTG Peer Groups
  • Scale Computing
  • Webroot

Request Your Special Code

Sponsored by


Gold Sponsor

Gold Sponsor

Silver Sponsor

Bronze Sponsor

Bronze Sponsor

Media Sponsor

The Agenda


Morning to 2:00 PM

HOTEL ARRIVALS

12:00 PM to 2:00 PM

REGISTRATION OPEN

2:00 PM to 5:00 PM

Webroot FORUM | Real Threat Intelligence for SMBs and MSPs presented by Webroot

Optional Pre-Day Session. Space is Limited to first 20 registrants.
Contact your event host for further details and to register.

Presented by: Tyler Moffitt, Sr. Threat Analyst – Webroot
Terry Hedden, CEO – Marketopia

2:00 PM to 4:00 PM

GUEST WELCOME SESSION | Intro to 4u2grow, powered by Marketopia
Presented by: Andra Hedden, CMO – Marketopia

CLIENT VIP WELCOME SESSION | In Person Mastermind Session
Lead by: Terry Rossi, Co-Founder & CEO – PICS ITech
Jennifer Layton, Manager of Client Success – Marketopia

4:00 PM to 5:00 PM

SPONSOR WELCOME SESSION | Finding, Motivating & Empowering Channel Partners to Succeed!
Presented by: Andra Hedden, CEO – Marketopia

4:00 PM to 5:30 PM

BREAK AND REFRESH FOR EVENING FOLLOWING YOUR INDIVIDUAL SESSION

5:30 PM to 6:30 PM

WELCOME RECEPTION

6:30 PM

DINNER ON YOUR OWN OR SPONSOR DINNER (INVITATION ONLY)

7:00 AM to 8:00 AM

Breakfast & expo

8:00 AM to 8:15 AM

INTRODUCTION | Turning Your Dreams Into Reality
Presented by: Terry Hedden, CEO – Marketopia

ALL THE LEADS YOU NEED

8:15 AM to 8:45 AM

Creating a Website That Delivers Leads
Presented by: James Salame, Creative Director – Marketopia

8:45 AM to 9:15 AM

SEO & SEM Best Practices for Technology Firms
Presented by: Mike Cornetet, Director of Digital Marketing – Marketopia

9:15 AM to 9:45 AM

Winning with Social Media
Presented by: Alexis Carlon, Social Media Manager – Marketopia

9:45 AM to 10:00 AM

BREAK & EXPO

10:00 AM to 11:00 AM

Technology Vendors That Help YOU Grow

11:00 AM to 11:30 AM

Prospecting Like a Pro
Presented by: Stephen Smith, Call Center Manager – Marketopia

11:30 AM to 12:00 PM

The King of Marketing Mediums: Direct Mail vs. Email
Presented by: Mike Cornetet, Director of Digital Marketing – Marketopia
Justin Batten, Director of Marketing Strategy – Marketopia

12:00 PM to 1:30 PM

LUNCH & EXPO

1:30 PM to 2:15 PM

Build/Buy vs. Partner to Win
Presented by: Justin Batten, Director of Marketing Strategy – Marketopia

2:15 PM to 2:45 PM

WORKSHOP | Build Your Marketing Plan
Presented by: Jeff Laws, Growth Consultant – Marketopia
Austin Culp, Growth Consultant – Marketopia

2:45 PM to 3:00 PM

BREAK & EXPO

ALL THE SALES YOU WANT

3:00 PM to 3:30 PM

How to Know If Your Salesperson Is The Problem
Presented by: Adam Slutskin, Director of Sales – Marketopia

3:30 PM to 4:00 PM

10 Things You Can Do NOW to Close More Deals
Presented by: Terry Hedden, CEO – Marketopia

4:00 PM to 5:00 PM

Leveraging Vendor Partners to Help YOU Win
Moderated by: Andra Hedden, CMO – Marketopia

5:00 PM to 6:00 PM

BREAK & REFRESH FOR EVENING

6:00 PM to 9:30 PM

DINNER CRUISE | Departures from hotel at 6 PM sharp for the beautiful Starship Yacht!

7:00 AM to 8:00 AM

BREAKFAST & EXPO

8:00 AM to 9:00 AM

Getting Bigger Clients with Huge RMR
Presented by: David Powell, General Manager, Service Provider Business – Logic Monitor

9:00 AM to 10:00 AM

Trends in the Channel
Presented by: Jay McBain, Principal Analyst, Global Channels – Forrester

10:00 AM to 10:15 AM

BREAK & EXPO

10:15 AM to 11:15 AM

How to Hire and Inspire a Salesperson Who Delivers
Presented by: Adam Slutskin, Director of Sales – Marketopia

ALL THE PROFIT YOU DREAM ABOUT

11:15 AM to 11:30 AM

Making the Decision to Make Money
Presented by: Terry Hedden, CEO – Marketopia

11:30 AM to 12:00 PM

Selling Solutions that Deliver More Profit
Presented by: Terry Hedden, CEO – Marketopia

12:00 PM to 1:00 PM

LUNCH & EXPO

1:00 PM to 2:00 PM

Secrets to Increase Client Loyalty & Profit
Moderated by: Jennifer Layton, Manager of Client Success – Marketopia

2:00 PM to 2:45 PM

Sales Process that Results in a Victory
Presented by: Terry Hedden, CEO – Marketopia

2:45 PM to 3:00 PM

CLOSING REMARKS | Turning Ideas Into Action
Presented by: Terry Hedden, CEO – Marketopia

3:00 PM

Departures

Speakers


Hear from the best and brightest in our industry

Registration


$999 $599


Register by Sept. 18, 2017

Register Now

Are you an AppRiver, DATTO, RapidFire TOOLS, STANTON IP LAW, TAYLOR BUSINESS GROUP OR WEBROOT client/reseller?
Get 100% off your registration!

PLUS, get $500 Toward your Travel Expenses if you Register by 9/18

AppriverDattoRapidfireStanton IP LawTaylor Business GroupWebRoot

Marketopia Clients and MSP Mentor 501 Winners* Get 100% off your registration!
*MSP Mentor 501 Winners also receive up to $500.00 off flight and hotel costs.

Marketopia ClientsMSP Mentor 501 Winners

Enjoy Florida

93% of Attendees Plan to Attend Again


The Opal Sands Resort is the perfect beachfront escape destination for transforming your business. From its modern design to features like plush beds, flat-screen TVs and awe-inspiring views of the Clearwater Beach sunset, get ready to sit back, relax and grow your business.

Location & Contacts


Call Opal Sands Resort

(727) 450-0380

Reference the code MARK091019 to book at a discounted rate*

Book with Opal Sands Resort

Reserve your discounted* room

Email Marketopia

4u2grow@marketopia.com

Call Marketopia

844-282-8310

*Terms & Conditions Apply

Register now. Spots are filling fast!


Become a Sponsor

92% of Attendees Love Our Event Sponsors


Connect with future-focused IT MSPs that have demonstrated proven success, are experiencing double-digit growth and are looking for ways to keep the momentum going. Expect at least 100 attendees – 95 percent executives or director/middle management level – from firms that specialize in managed IT services and cloud solutions. Choose from a range of plans that include opportunities to showcase your services, talk shop, share business development strategy, deliver prime-time presentations and more. Don’t miss your chance to establish relationships with premier partners.

BECOME A SPONSOR

Who is Marketopia?


Marketopia is the premier marketing and demand generation agency for the IT channel. We share our expertise at more than 60 industry events, reaching more than 25,000 resellers each year. Marketing is tough for IT MSPs, VARs and Vendors. Our mission is to accelerate your growth by helping you build highly profitable, recurring revenue and cloud sales. We leverage our passionate team’s commitment, creativity and industry knowledge to empower you to generate quality leads and close more deals.

Got questions?


Feel free to reach out to us about this year's 4u2Grow Annual Conference and sponsorship opportunities.