2018 Conference Highlights


PLATINUM SPONSOR:

BRONZE SPONSOR:

The Place to Goif You Want to Grow

90% of Attendees Leave Fully Prepared to Grow Their Business


Prepare to cover a lot of ground and take your MSP, VAR, CSP or other technology business to the next level. The 4u2grow Annual IT Conference is a dynamic, three-day event that is jam-packed with training sessions, workshops and discussion panels carefully crafted to help you meet and exceed your business goals. You’ll discover actionable strategies for increasing sales, improving client retention, building a strong brand, boosting lead generation and closing more deals from some of the most renowned experts in the industry. Plus, you’ll network with peers and strengthen key vendor relationships – all in a relaxed, casual atmosphere.

2019 Agenda


8:00 a.m. – 2:00 p.m. Marketopia Open House
2:45 p.m. – 5:00 p.m. Conference Registration
3:00 p.m. – 5:00 p.m. Peer Advisory Group Meetings
5:30 p.m. – 6:00 p.m. 4u2grow 2019 Conference Welcome Session
6:00 p.m. – 7:00 p.m. Welcome Reception
7:00 a.m. – 5:00 p.m.Conference Registration Open
7:00 a.m. – 8:00 a.m.Breakfast & Expo
8:00 a.m. – 8:30 a.m.Session 1: Live Your Dream
8:30 a.m. – 9:30 a.m.Session 2: Achieving Extraordinary Success in 2020 & Beyond
9:30 a.m. – 10:00 a.m.Session 3: Social Media & Lead Gen Best Practices
10:00 a.m. – 10:15 a.m.Morning Break
10:15 a.m. – 12:15 p.m.Marketing Morning Breakout Sessions
-Marketing Strategy
-Appointment Setting
-Website Best Practices
-Digital Marketing PR
12:15 p.m. – 1:15 p.m. Lunch & Expo
1:15 p.m. – 2:45 p.m.  Marketing Afternoon Breakout Sessions
-Sales Navigator Personal Marketing
-Branding Best Practices
-Lead Generation
-Farming Existing Customers
2:45 p.m. – 3:00 p.m. Break
3:00 p.m. – 3:30 p.m. Session 4: ID Agent
3:30 p.m. – 4:00 p.m. Session 5: Leveraging Vendors to Get & Close Leads
4:00 p.m. – 4:30 p.m. Session 6: Word of Mouth Marketing
4:30 p.m. – 5:00 p.m. Session 7: Customer Panel
6:30 p.m. – 9:30 p.m. Dinner Event
7:00 a.m. – 5:00 p.m. Conference Registration Open
7:00 a.m. – 8:00 a.m. Breakfast & Expo
8:00 a.m. – 8:15 a.m. Session 8: Sales Day Kick-Off
8:15 a.m. – 9:15 a.m. Session 9: Keynote: Running Your Business to Sell for Millions
9:15 a.m. – 10:00 a.m. Session 10: Maximizing Profit through Business Strategy
10:00 a.m. – 10:15 a.m. Break & Expo
10:15 a.m. – 10:45 a.m. Session 11: Uncovering Needs & Building Trust
10:45 a.m. – 11:15 a.m. Session 12: Identifying the Right Leads
11:15 a.m. – 12:00 p.m.Session 13: Hiring, Training & Motivating for Sales
12:00 p.m. – 12:45 p.m. Lunch & Expo
12:45 p.m. – 1:15 p.m. Session 14: Account-Based Marketing
1:15 p.m. – 1:45 p.m. Session 15: Nurturing Prospects
1:45 p.m. – 2:45 p.m. Session 16: Sales Best Practices
2:45 p.m. – 3:00 p.m. Closing Remarks

Additional topics details will be added soon.  Agenda topics & times are subject to change without notice.

Event RegistrationFee - $999

Learn to get the leads you need, the sales you want and the profits you dream about. Your $999 4u2grow registration includes:

  • Two days of in-depth sales and marketing training
  • Yacht Starship dinner cruise
  • Breakfast and lunch for both days
  • After-hours networking events

Don’t delay… space is filling up quickly!

Special RegistrationOffer - FREE

For a limited time, we are offering FREE registration for the 4u2grow event for 2017 or 2018 winners of the following awards:

  • CRN MSP 500
  • CRN Solution Provider 500
  • MSP 501
  • Talkin' Cloud 100

Or channel partners of any of our sponsors:

  • ASCII Group
  • Datto
  • HTG Peer Groups
  • Scale Computing
  • Webroot
  • VIPRE

Event RegistrationFee - $999

Learn to get the leads you need, the sales you want and the profits you dream about. Your $999 4u2grow registration includes:

  • Two days of in-depth sales and marketing training
  • Yacht Starship dinner cruise
  • Breakfast and lunch for both days
  • After-hours networking events

Don’t delay… space is filling up quickly!

Register Today

Special RegistrationOffer - FREE

For a limited time, we are offering FREE registration for the 4u2grow event for 2017 or 2018 winners of the following awards:

  • CRN MSP 500
  • CRN Solution Provider 500
  • MSP 501
  • Talkin' Cloud 100

Or channel partners of any of our sponsors:

  • ASCII Group
  • Datto
  • HTG Peer Groups
  • Scale Computing
  • Webroot
Request Your Special Code

Sponsored by


Gold Sponsor

Gold Sponsor

Silver Sponsor

Bronze Sponsor

Bronze Sponsor

Media Sponsor

Become a Sponsor

92% of Attendees Love Our Event Sponsors


Connect with future-focused IT MSPs that have demonstrated proven success, are experiencing double-digit growth and are looking for ways to keep the momentum going. Expect at least 100 attendees – 95 percent executives or director/middle management level – from firms that specialize in managed IT services and cloud solutions. Choose from a range of plans that include opportunities to showcase your services, talk shop, share business development strategy, deliver prime-time presentations and more. Don’t miss your chance to establish relationships with premier partners.

The Agenda


Morning to 2:00 PM

HOTEL ARRIVALS

12:00 PM to 2:00 PM

REGISTRATION OPEN

2:00 PM to 5:00 PM

Webroot FORUM | Real Threat Intelligence for SMBs and MSPs presented by Webroot

Optional Pre-Day Session. Space is Limited to first 20 registrants.
Contact your event host for further details and to register.

Presented by: Tyler Moffitt, Sr. Threat Analyst – Webroot
Terry Hedden, CEO – Marketopia

2:00 PM to 4:00 PM

GUEST WELCOME SESSION | Intro to 4u2grow, powered by Marketopia
Presented by: Andra Hedden, CMO – Marketopia
CLIENT VIP WELCOME SESSION | In Person Mastermind Session
Lead by: Terry Rossi, Co-Founder & CEO – PICS ITech
Jennifer Layton, Manager of Client Success – Marketopia

4:00 PM to 5:00 PM

SPONSOR WELCOME SESSION | Finding, Motivating & Empowering Channel Partners to Succeed!
Presented by: Andra Hedden, CEO – Marketopia

4:00 PM to 5:30 PM

BREAK AND REFRESH FOR EVENING FOLLOWING YOUR INDIVIDUAL SESSION

5:30 PM to 6:30 PM

WELCOME RECEPTION

6:30 PM

DINNER ON YOUR OWN OR SPONSOR DINNER (INVITATION ONLY)

7:00 AM to 8:00 AM

Breakfast & expo

8:00 AM to 8:15 AM

INTRODUCTION | Turning Your Dreams Into Reality
Presented by: Terry Hedden, CEO – Marketopia
ALL THE LEADS YOU NEED

8:15 AM to 8:45 AM

Creating a Website That Delivers Leads
Presented by: James Salame, Creative Director – Marketopia

8:45 AM to 9:15 AM

SEO & SEM Best Practices for Technology Firms
Presented by: Mike Cornetet, Director of Digital Marketing – Marketopia

9:15 AM to 9:45 AM

Winning with Social Media
Presented by: Alexis Carlon, Social Media Manager – Marketopia

9:45 AM to 10:00 AM

BREAK & EXPO

10:00 AM to 11:00 AM

Technology Vendors That Help YOU Grow

11:00 AM to 11:30 AM

Prospecting Like a Pro
Presented by: Stephen Smith, Call Center Manager – Marketopia

11:30 AM to 12:00 PM

The King of Marketing Mediums: Direct Mail vs. Email
Presented by: Mike Cornetet, Director of Digital Marketing – Marketopia
Justin Batten, Director of Marketing Strategy – Marketopia

12:00 PM to 1:30 PM

LUNCH & EXPO

1:30 PM to 2:15 PM

Build/Buy vs. Partner to Win
Presented by: Justin Batten, Director of Marketing Strategy – Marketopia

2:15 PM to 2:45 PM

WORKSHOP | Build Your Marketing Plan
Presented by: Jeff Laws, Growth Consultant – Marketopia
Austin Culp, Growth Consultant – Marketopia

2:45 PM to 3:00 PM

BREAK & EXPO
ALL THE SALES YOU WANT

3:00 PM to 3:30 PM

How to Know If Your Salesperson Is The Problem
Presented by: Adam Slutskin, Director of Sales – Marketopia

3:30 PM to 4:00 PM

10 Things You Can Do NOW to Close More Deals
Presented by: Terry Hedden, CEO – Marketopia

4:00 PM to 5:00 PM

Leveraging Vendor Partners to Help YOU Win
Moderated by: Andra Hedden, CMO – Marketopia

5:00 PM to 6:00 PM

BREAK & REFRESH FOR EVENING

6:00 PM to 9:30 PM

DINNER CRUISE | Departures from hotel at 6 PM sharp for the beautiful Starship Yacht!

7:00 AM to 8:00 AM

BREAKFAST & EXPO

8:00 AM to 9:00 AM

Getting Bigger Clients with Huge RMR
Presented by: David Powell, General Manager, Service Provider Business – Logic Monitor

9:00 AM to 10:00 AM

Trends in the Channel
Presented by: Jay McBain, Principal Analyst, Global Channels – Forrester

10:00 AM to 10:15 AM

BREAK & EXPO

10:15 AM to 11:15 AM

How to Hire and Inspire a Salesperson Who Delivers
Presented by: Adam Slutskin, Director of Sales – Marketopia
ALL THE PROFIT YOU DREAM ABOUT

11:15 AM to 11:30 AM

Making the Decision to Make Money
Presented by: Terry Hedden, CEO – Marketopia

11:30 AM to 12:00 PM

Selling Solutions that Deliver More Profit
Presented by: Terry Hedden, CEO – Marketopia

12:00 PM to 1:00 PM

LUNCH & EXPO

1:00 PM to 2:00 PM

Secrets to Increase Client Loyalty & Profit
Moderated by: Jennifer Layton, Manager of Client Success – Marketopia

2:00 PM to 2:45 PM

Sales Process that Results in a Victory
Presented by: Terry Hedden, CEO – Marketopia

2:45 PM to 3:00 PM

CLOSING REMARKS | Turning Ideas Into Action
Presented by: Terry Hedden, CEO – Marketopia

3:00 PM

Departures

Thought Leaders


Hear from the best and brightest in our industry

Registration


$999 $599


Register by Sept. 18, 2017

Register Now

Are you an AppRiver, DATTO, RapidFire TOOLS, STANTON IP LAW, TAYLOR BUSINESS GROUP OR WEBROOT client/reseller?
Get 100% off your registration!

PLUS, get $500 Toward your Travel Expenses if you Register by 9/18

AppriverDattoRapidfireStanton IP LawTaylor Business GroupWebRoot

Marketopia Clients and MSP Mentor 501 Winners* Get 100% off your registration!
*MSP Mentor 501 Winners also receive up to $500.00 off flight and hotel costs.

Marketopia ClientsMSP Mentor 501 Winners

Location & Contacts


Call Opal Sands Resort

(727) 450-0380

Email Marketopia

4u2grow@marketopia.com

Call Marketopia

844-282-8310

Thought Leaders


Hear from the best and brightest in our industry

Enjoy Florida

93% of Attendees Plan to Attend Again


The Opal Sands Resort is the perfect beachfront escape destination for transforming your business. From its modern design to features like plush beds, flat-screen TVs and awe-inspiring views of the Clearwater Beach sunset, get ready to sit back, relax and grow your business.

*Special rates coming soon.

Who is Marketopia?


Marketopia is the premier marketing and demand generation agency for the IT channel. We share our expertise at more than 60 industry events, reaching more than 25,000 resellers each year. Marketing is tough for IT MSPs, VARs and Vendors. Our mission is to accelerate your growth by helping you build highly profitable, recurring revenue and cloud sales. We leverage our passionate team’s commitment, creativity and industry knowledge to empower you to generate quality leads and close more deals.

Let's get in touch


Got questions? Feel free to reach out to us about this year's 4u2Grow Annual Conference and sponsorship opportunities.