WEDNESDAY, OCT 9 – DAY 1


Join Marketopia for an open house at our beautiful, brand-new Pinellas Park headquarters. Mix and mingle with the Marketopia team, see our newly refurbished building and take part in a lunch session with the Marketopia leaders who are working for your success every day.

Here’s your chance to check in for the conference, get your name tag and get started capitalizing on your time at this year’s conference.

Meet with your Peer Advisory Group before the 4U2GROW Conference is in full swing. See your fellow group members face-to-face and get your conference started on the right foot.

Join the rest of this year’s conference attendees for a full session from Marketopia CEO, Terry Hedden. Terry will be opening this year’s conference with a welcome session designed to motivate and inspire.

Join Marketopia team members and your fellow conference attendees for this 4U2GROW welcome reception, where you’ll have the chance to network, get to know our conference sponsors and relax at the beautiful conference hotel.

Tonight’s dinner is on your own, so check out what’s close and great. Start with the hotel, or venture out into the beautiful Clearwater Beach area for local delicacies and specialities.

THURSDAY, OCT 10 – DAY 2 (MARKETING)


Additional topics details will be added soon.

Every year that your business misses out on growth is another year that you struggle, worry and work too hard. Make 2020 the year your success is guaranteed. Join Marketopia CEO Terry Hedden to kick off the 4U2GROW conference and get excited about what this year’s conference will bring to your business as we close out 2019 and look ahead to 2020.

The changing nature of the buyer, the increase in subscription-based services and the impact of marketplaces are just a few of the things making life more challenging for partner businesses — enough to make more and more of them consider throwing in the towel. Join Forrester analyst Jay McBain as he walks through 10 converging trends impacting the future of the channel and ways to disrupt your own business in order to not only stay afloat, but thrive!

True strategy, unlike day-to-day tactics, defines a mature business. And strategy can also, unlike day-to-day tactics, make a business consistently more profitable. This presentation will demonstrate why strategy is more important than simple day-to-day tactics and show you how to develop and execute your business strategy to ensure your competitive advantage.

Additional topics details will be added soon.

Your marketing strategy is more than a calendar for blog posts or email campaigns. An expert marketing strategy helps you achieve more by pinpointing opportunities to intensify your marketing efforts and see faster results. In this session, we’ll cover how the Marketopia team works with you to create a strong marketing strategy and allocate your resources toward the channels that maximize your leads.

In an increasingly competitive business world, the bare essentials aren’t going to cut it anymore. If you’re ready to start (or keep) building leads, improving your PR game is the way to do it. Join us for this high-level session on how to leverage PR to grow your sales pipeline faster and leave with actionable tips for accelerating your lead generation with PR.

It’s not just what you say, it’s how (and where) you say it. Your content marketing could be the key to seriously increasing your incoming leads, so join us for a session on where to start, what strategies to implement and how to start making the most of your content marketing for a bigger, better 2020 and beyond.

Search engine marketing, social media campaigns, programmatic advertising – digital marketing is evolving quickly and anyone who’s not leveraging digital tools is losing profitable opportunities. Learn about the new trends in digital marketing and how your business can use them to build a brand community and generate high-quality leads.

In an increasingly competitive business world, the bare essentials aren’t going to cut it anymore. If you’re ready to start (or keep) building leads, improving your PR game is the way to do it. Join us for this high-level session on how to leverage PR to grow your sales pipeline faster and leave with actionable tips for accelerating your lead generation with PR.

When you’re trying to grow your business, don’t overlook the opportunities within your existing customer base. In this session, we’ll teach you how to leverage your RMM data, lifecycle management best practices and IT updates to generate revenue without the high costs of new customer acquisition.

Additional topics details will be added soon.

Search engine marketing, social media campaigns, programmatic advertising – digital marketing is evolving quickly and anyone who’s not leveraging digital tools is losing profitable opportunities. Learn about the new trends in digital marketing and how your business can use them to build a brand community and generate high-quality leads.

Your marketing strategy is more than a calendar for blog posts or email campaigns. An expert marketing strategy helps you achieve more by pinpointing opportunities to intensify your marketing efforts and see faster results. In this session, we’ll cover how the Marketopia team works with you to create a strong marketing strategy and allocate your resources toward the channels that maximize your leads.

When you’re trying to grow your business, don’t overlook the opportunities within your existing customer base. In this session, we’ll teach you how to leverage your RMM data, lifecycle management best practices and IT updates to generate revenue without the high costs of new customer acquisition.

It’s not just what you say, it’s how (and where) you say it. Your content marketing could be the key to seriously increasing your incoming leads, so join us for a session on where to start, what strategies to implement and how to start making the most of your content marketing for a bigger, better 2020 and beyond.

Additional topics details will be added soon.

Appointment setting closes the gap between sales and marketing, and it’s one of your strongest lead generation tactics. We’ll cover how to maximize the number of leads you get through appointment setting, from prospecting on LinkedIn to reconsidering what a profitable opportunity looks like for your business.

Appointment setting closes the gap between sales and marketing, and it’s one of your strongest lead generation tactics. We’ll cover how to maximize the number of leads you get through appointment setting, from prospecting on LinkedIn to reconsidering what a profitable opportunity looks like for your business.

“A good contact is hard to find.” Well, that’s not exactly how the saying goes, but anyone who’s tried their hand at prospecting knows it can be difficult to find valid contact information. That’s why LinkedIn Sales Navigator is the tool of choice for smart prospectors. We’ll teach you how to use Sales Navigator to build your database and find qualified leads more efficiently.

“A good contact is hard to find.” Well, that’s not exactly how the saying goes, but anyone who’s tried their hand at prospecting knows it can be difficult to find valid contact information. That’s why LinkedIn Sales Navigator is the tool of choice for smart prospectors. We’ll teach you how to use Sales Navigator to build your database and find qualified leads more efficiently.

Additional topics details will be added soon.

Additional topics details will be added soon.

Sophisticated intelligence is the key to keeping your vital data secure and protecting the assets that your business relies on for growth. Join show sponsor ID Agent for a session dedicated to leveraging smarter security for enhanced operational security and more stable growth.

Account-based marketing relies on the power of targeted, personalized marketing to bring in those sometimes-elusive Enterprise and Strategic accounts. With a foundation of relationship building and long-term client success, account-based marketing lets you identify your best targets early on and helps you close deals sooner. Let Andra Hedden help you get your account-based marketing strategy off the ground in this session.

Wondering how Marketopia’s most successful clients are building their businesses and growing faster? We’ve invited a few fast-growing members of the 4U2GROW community to the stage to share their biggest wins and most impactful processes and approaches. Come for the information, stay for the inspiration.

Additional topics details will be added soon.

FRIDAY, OCT 11 – DAY 3 (SALES)


Additional topics details will be added soon.

It’s time to get excited about the incredible things you can expect from your Sales team in 2020 and beyond. If you’re ready for an incredible day of Sales inspiration and education, join Terry Hedden for a kick-off of this final day of the 4U2GROW conference.

Selling a business for millions of dollars is a dream for many and a reality for few. With 40% of business owners planning to retire in the next 5 years and M&A activity off the charts, join Jay McBain from Forrester as he tackles this important and timely topic. He will look at different exit strategies, how to drive up valuation, maximize timing, and minimize emotion. Walk away with key considerations and tactical advice on planning for an eventual end game.

College Hunks Hauling Junk has appeared on more reality TV shows than the Kardashians, has been featured in every major media publication including two appearances on Oprah, and has become a household brand in a crowded industry. How? With three simple steps to generating brand awareness and media exposure, then leveraging that for business growth.

Additional topics details will be added soon.

Security is the number one concern of business owners today, and if you’re not leading your sales efforts with Cybersecurity, you’re leaving opportunity and money on the table. Join noted Cybersecurity sales expert Erick Simpson for a deep dive into the psychology of selling, and learn about advanced techniques and tools to dramatically grow Cybersecurity services revenue through a professional consultative approach.

During this session, Erick will reveal his top five strategies for increasing the number of new opportunities for selling profitable Cybersecurity services to both your existing customers as well as brand new prospects. You will be given specific and actionable techniques to help you prepare your pitch, “warm-up” your prospects, and use proven consultative strategies to determine exactly what “hot-buttons” to push to close more business. In the process, you’ll differentiate yourself from your competition, create trust and confidence in your organization, and build stronger client relationships.

Attend this live session and learn:
-How to overcome your biggest consultative sales challenges
-How to generate interest and build urgency by leveraging Cybersecurity as an entry point
-How to bundle Cybersecurity services and sell on value correctly and stop negotiating on price
-How to execute a value-driven, consultative sales process to shorten sales cycles and close higher-value sales
-How to quickly collect, organize, and report back to your prospect on the existing risks they face, demonstrating the need for what you do

So many MSP’s have struggled to hire, train and motivate top-notch sales hunters. This presentation starts with how to prepare to hire, which is the step that is missing for most MSPs. We will then focus on the actual hiring process and wrap up by discussing the managing and motivating of these new salespeople. Jim has successfully hired over 200 salespeople during his 30+ year career in sales leadership. Over the last seven years he has worked exclusively with MSPs across the US and Canada, using this methodology to help them hire successful sales hunters. In most cases, he has also managed the new hires for 3-6 months to motivate/coach/mentor them and ensure their success.

Enjoy a catered lunch, mix and mingle with your peers, and network with some of the industry’s featured vendors.

If getting your foot in the door of a company requires meeting with its IT management, you face an uphill battle – the better you are, the more of a threat you pose. We’ll show you how to pitch yourself as an IT department’s best friend, and how to provide the best service possible even if you face resistance from a client’s existing IT staff.

Wondering how you can turn your tire-kickers into happily growing clients who are not only fueling your success but finding their own? It starts with smart sales processes that not only get your foot in the door but help you build trust, kick off conversations and close more deals. Join us for this actionable session on the best practices your sales team should be employing for smarter sales.

Another year under wraps! Join us for this final session of this year’s 4U2GROW Conference, where we’ll take a look back at everything we’ve learned and get fired up for an epic future.

Additional topics details will be added soon.  Agenda topics & times are subject to change without notice.

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The Agenda


Morning to 2:00 PM

HOTEL ARRIVALS

12:00 PM to 2:00 PM

REGISTRATION OPEN

2:00 PM to 5:00 PM

Webroot FORUM | Real Threat Intelligence for SMBs and MSPs presented by Webroot

Optional Pre-Day Session. Space is Limited to first 20 registrants.
Contact your event host for further details and to register.

Presented by: Tyler Moffitt, Sr. Threat Analyst – Webroot
Terry Hedden, CEO – Marketopia

2:00 PM to 4:00 PM

GUEST WELCOME SESSION | Intro to 4u2grow, powered by Marketopia
Presented by: Andra Hedden, CMO – Marketopia
CLIENT VIP WELCOME SESSION | In Person Mastermind Session
Lead by: Terry Rossi, Co-Founder & CEO – PICS ITech
Jennifer Layton, Manager of Client Success – Marketopia

4:00 PM to 5:00 PM

SPONSOR WELCOME SESSION | Finding, Motivating & Empowering Channel Partners to Succeed!
Presented by: Andra Hedden, CEO – Marketopia

4:00 PM to 5:30 PM

BREAK AND REFRESH FOR EVENING FOLLOWING YOUR INDIVIDUAL SESSION

5:30 PM to 6:30 PM

WELCOME RECEPTION

6:30 PM

DINNER ON YOUR OWN OR SPONSOR DINNER (INVITATION ONLY)

7:00 AM to 8:00 AM

Breakfast & expo

8:00 AM to 8:15 AM

INTRODUCTION | Turning Your Dreams Into Reality
Presented by: Terry Hedden, CEO – Marketopia
ALL THE LEADS YOU NEED

8:15 AM to 8:45 AM

Creating a Website That Delivers Leads
Presented by: James Salame, Creative Director – Marketopia

8:45 AM to 9:15 AM

SEO & SEM Best Practices for Technology Firms
Presented by: Mike Cornetet, Director of Digital Marketing – Marketopia

9:15 AM to 9:45 AM

Winning with Social Media
Presented by: Alexis Carlon, Social Media Manager – Marketopia

9:45 AM to 10:00 AM

BREAK & EXPO

10:00 AM to 11:00 AM

Technology Vendors That Help YOU Grow

11:00 AM to 11:30 AM

Prospecting Like a Pro
Presented by: Stephen Smith, Call Center Manager – Marketopia

11:30 AM to 12:00 PM

The King of Marketing Mediums: Direct Mail vs. Email
Presented by: Mike Cornetet, Director of Digital Marketing – Marketopia
Justin Batten, Director of Marketing Strategy – Marketopia

12:00 PM to 1:30 PM

LUNCH & EXPO

1:30 PM to 2:15 PM

Build/Buy vs. Partner to Win
Presented by: Justin Batten, Director of Marketing Strategy – Marketopia

2:15 PM to 2:45 PM

WORKSHOP | Build Your Marketing Plan
Presented by: Jeff Laws, Growth Consultant – Marketopia
Austin Culp, Growth Consultant – Marketopia

2:45 PM to 3:00 PM

BREAK & EXPO
ALL THE SALES YOU WANT

3:00 PM to 3:30 PM

How to Know If Your Salesperson Is The Problem
Presented by: Adam Slutskin, Director of Sales – Marketopia

3:30 PM to 4:00 PM

10 Things You Can Do NOW to Close More Deals
Presented by: Terry Hedden, CEO – Marketopia

4:00 PM to 5:00 PM

Leveraging Vendor Partners to Help YOU Win
Moderated by: Andra Hedden, CMO – Marketopia

5:00 PM to 6:00 PM

BREAK & REFRESH FOR EVENING

6:00 PM to 9:30 PM

DINNER CRUISE | Departures from hotel at 6 PM sharp for the beautiful Starship Yacht!

7:00 AM to 8:00 AM

BREAKFAST & EXPO

8:00 AM to 9:00 AM

Getting Bigger Clients with Huge RMR
Presented by: David Powell, General Manager, Service Provider Business – Logic Monitor

9:00 AM to 10:00 AM

Trends in the Channel
Presented by: Jay McBain, Principal Analyst, Global Channels – Forrester

10:00 AM to 10:15 AM

BREAK & EXPO

10:15 AM to 11:15 AM

How to Hire and Inspire a Salesperson Who Delivers
Presented by: Adam Slutskin, Director of Sales – Marketopia
ALL THE PROFIT YOU DREAM ABOUT

11:15 AM to 11:30 AM

Making the Decision to Make Money
Presented by: Terry Hedden, CEO – Marketopia

11:30 AM to 12:00 PM

Selling Solutions that Deliver More Profit
Presented by: Terry Hedden, CEO – Marketopia

12:00 PM to 1:00 PM

LUNCH & EXPO

1:00 PM to 2:00 PM

Secrets to Increase Client Loyalty & Profit
Moderated by: Jennifer Layton, Manager of Client Success – Marketopia

2:00 PM to 2:45 PM

Sales Process that Results in a Victory
Presented by: Terry Hedden, CEO – Marketopia

2:45 PM to 3:00 PM

CLOSING REMARKS | Turning Ideas Into Action
Presented by: Terry Hedden, CEO – Marketopia

3:00 PM

Departures

Speakers


Hear from the best and brightest in our industry

Location & Contacts


Call Opal Sands Resort

(727) 450-0380
Reference the code MARK091019 to book at a discounted rate*

Book with Opal Sands Resort

Reserve your discounted* room

Email Marketopia

4u2grow@marketopia.com

Call Marketopia

844-282-8310

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