IT’S TIME FOR YOUR COMEBACK
AN ON-DEMAND SALES AND MARKETING VIRTUAL EVENT
Helping MSPs Reboot Marketing and Sales amid COVID-19
It’s Time to PIVOT2GROW
10 SESSIONS. 16 SPEAKERS. POWERFUL LESSONS.
DAY 1 sessions
GROWING IN TOUGH TIMES
Always on the Grow
DAY 2 sessions
Top 10 Ways to Win in Sales
DAY 3 sessions
Growth IQ / KEYNOTE SESSION
How a Simple Shift in One MSP’s Sales Pitch Consistently Adds $25K/month in New MRR
DAY 4 sessions
4 “Sales Plays” That Best-in-Class Sellers Use for Pipeline CreationKEYNOTE SESSION
DAY 5 sessions
Leveraging LinkedIn For Compassionate and Collaborative Communication
CMO Panel Talk Show
happy hour featuring "The Quarantine Kids"
Terry Hedden I CEO of Marketopia
Terry Hedden is the co-founder and CEO of Marketopia, the premier full-service marketing and lead generation agency for the IT channel. Headquartered in Clearwater, Florida, Marketopia services clients ranging from technology service providers like MSPs, VARs and CSPs to industry-leading software, hardware and cloud vendors like SAP, Apple, Panasonic, LogicMonitor and ConnectWise. The agency leverages enterprise-class technology, US-based outbound sales, real-world channel marketing experience and deep industry relationships to help its clients enter new markets, create a powerful digital presence, build robust pipelines, strengthen partnerships and accelerate results.
Terry’s deep understanding of the challenges and needs of MSPs and VARs began in 2003 when he left a lucrative career in management consulting to start Infinity Technology Solutions – a leading IT service provider with operations throughout Florida and Georgia. Infinity provided a complete technology offering – including hardware and software solutions, managed and outsourced IT services, cloud solutions, backup and recovery, VoIP services and more – for hundreds of businesses. He led Infinity to success, transforming a $24,500 investment into one of the nation’s fastest growing and most successful managed IT firms before selling the company to Zeno Office Solutions in 2012.
Terry is also the co-founder of 4u2grow, an educational division of Marketopia, developed to empower technology services companies with training, tools and inspiration to get the leads they need, the sales they want and the profits they dream about. 4u2grow holds one-day training events throughout the country as part of its Roadshow series, as well as in conjunction with major industry events. Additionally, 4u2grow hosts a two-day annual event in sunny Florida where attendees can learn from industry thought leaders and network in a casual, relaxed environment.
Terry enjoys giving back to the technology industry by doing more than 40 speaking engagements a year and consulting with firms on topics ranging from cloud computing and managed IT services to marketing best practices and entrepreneurship. He is a dedicated family man who runs his life based on Christian principles. He has a bachelor’s degree in Management Information Systems and an MBA from the University of Florida.
Andra Hedden I CMO of Marketopia
Andra Hedden is Chief Marketing Officer at Marketopia, the premier marketing and lead generation agency for the IT channel. Headquartered in Florida’s beautiful Tampa Bay, Marketopia serves clients ranging from technology service providers like MSPs, VARs and CSPs to industry-leading software, hardware and cloud vendors like SAP, Apple, Panasonic, LogicMonitor and ConnectWise. The agency leverages enterprise-class technology, US-based outbound sales, real-world channel marketing experience and deep industry relationships to help its clients enter new markets, create a powerful digital presence, build robust pipelines, strengthen relationships and accelerate results.
Andra is a marketing dynamo and established leader with a proven track record of building resilient client relationships, executing successful brand marketing strategies and crafting effective business development plans, as well as implementing efficient organizational processes. She is recognized among her colleagues and clients for her positive attitude and her determination in driving projects to completion. Her specialty is in building impactful, strategic plans to help companies in the channel create successful go-to-market, to-partner and through-partner marketing strategies. Under her expert leadership, Marketopia has grown from a team of two to over 100 sales and marketing professionals helping hundreds of clients grow every year. Her passion has helped create an organization recognized as an Inc. 5000 fastest growing company and an environment consistently awarded a Tampa Bay Best Place to Work.
Her background gives her an exceptional perspective on the entire IT channel from software, hardware and cloud vendors to distributors, MSPs and VARs. She held leadership roles at Tech Data, where she commanded initiatives to widen customer reach and strengthen competitive advantages. Her channel marketing knowledge has created impactful go-to-market strategies for other tech powerhouses and cloud vendors such as Amazon, Carbonite, Intermedia, Microsoft, PGi, Symantec and VMware, resulting in maximized reseller channel sales.
Andra enjoys sharing her knowledge through speaking engagements, volunteering her time and resources, and spending time with her family. She is passionate about supporting everyone around her to reach their full potential, including not only her family and church community, but also every Marketopia employee and client. She has a bachelor’s degree in Economics from Florida State University.
Jamie Shanks I CEO OF SALES FOR LIFE
Jamie Shanks is the CEO of Sales for Life, the world’s largest Digital Selling training program for mid-market and enterprise companies. Sales for Life has trained over 250,000 sales and marketing professionals, in dozens of industries. Jamie’s workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.
Paul Green I OWNER – PAUL GREEN’S MSP MARKETING
Paul Green is an MSP marketing expert, based in the UK, working with 200+ MSPs all over the world. He helps MSPs improve their marketing and generate more leads with his MSP Marketing Edge program. Paul’s a former journalist and radio presenter, and has been working with MSPs for 4 years now. He’s also the author of Updating Servers Doesn’t Grow Your Business. You can get a free copy posted to you by visiting www.paulgreensmspmarketing.com
Samantha McKenna I FOUNDER OF #SAMESALES CONSULTING
Sam has been an executive sales leader at a variety of Silicon Valley companies, most recently leading enterprise sales for LinkedIn Navigator at LinkedIn. She has authored nearly 100 articles covering sales, legal practices and content marketing, and is the founder of the hashtag #samsales, which publishes sales hacks and best practices, and has nearly 10,000 followers. She has also spoken at over 50 industry conferences such as keynoting sales conferences, speaking at sales kickoffs and leading workshops at partner retreats.
Tiffani Bova I Global Growth Evangelist with Salesforce
Tiffani is a global customer growth and innovation evangelist at the US cloud-based software giant, Salesforce. Previously a VP, distinguished analyst, and research fellow at Gartner, she has worked for startups and Fortune 500 companies including Sprint, Inacom, Interland, and Gateway Computers.
Manny Vargas I MOTIVATIONAL SPEAKER
Manny Patrick has had more than his fair share of adversities in life, including multiple near-death experiences by the age of six, car accidents, broken bones and the loss of his mother at age 10. After graduating college, he worked many restaurants and service-based jobs, moved to L.A. and found himself battling addictions. After getting out of his own way in 2015, he got sober at the age of 29 and headed for unstoppable success. He is the author of a book, host of a podcast, traveled the country for two years as a speaker and is currently the celebrity brand and sports partner with LightSpeed VT.
Brynne Tillman I LinkedIn Whisper & CEO, Social Sales Link
Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.
As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.
In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.
Sally Jo LaMont I Executive Vice President, Training and Development
Sally Jo has spent her career in technology sales and sales training. For over 6 years she has been focused on social selling for Channel Sales, Channel Partners and Corporate Sales Teams.
Her wealth of knowledge in the sale profession translates into her LinkedIn training and coaching. As a true relationship builder, Sally Jo bridges the gap between traditional sales and social to help business development professionals succeed.
Fiona Challis I Founder, Next-Gen Sales Training
Fiona Challis is a global MSP Sales Expert and a highly sought after speaker and trainer on partner & sales transformation, driving predictable and profitable growth and selling change, not products. Fiona has earned many accolades from the best leaders in the technology world like HPE, Microsoft, Google, Avast, Tech Data, McAfee, The Network Group and many Top VARS and MSP’s globally. She is praised for her leading-edge training programs, her market knowledge and ability to see several steps ahead, her unique and innovative approach to sales transformation, her passion for helping MSP’s of today to succeed in a rapidly changing market and her infectious enthusiasm!
Matt Solomon I Vice President, Business Development at ID AGENT
Matt Solomon is an experienced sales professional with over 15 years in B2B, B2C and B2G environments. Past sales experience includes copyright, licensing, research and government consulting and advisory services. Matt joined ID Agent with a wealth of experience working with managed service providers, large law firms, government contractors, non-profits and Fortune 500 organizations. He was the first employee of ID Agent and helped grow the business to 2,600+ MSP partners worldwide. He currently leads Kaseya’s global business development team, working with managed services providers, channel partners and strategic partners. He has continued his role on the executive team of ID Agent.
Matt holds a bachelor’s degree in business from Towson University and a master’s degree from the University of Maryland-University College
Crystal McFerran I SENIOR VP OF CHANNEL MARKETING
Crystal is a proven marketing leader with over 18 years of experience. In her current role as Chief Marketing Officer at The 20, she is responsible for channel development, brand marketing, demand generation and public relations initiatives.
Dana Liedholm I Chief Marketing Officer at id agent
Dana has spent the last 20 years+ honing her skills in global marketing and B2B partner development for technology companies worldwide.
In her role, Dana oversees the global management of ID Agent’s brand, including customer insights, digital marketing, creative development and agency management, marketing effectiveness, events and sponsorships, media and employee communications.
Dana is passionate about driving the programs and delivering Partner Empowerment materials that will help our customers to grow their revenues, by creatively leveraging the ID Agent platform. ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum
Dan Tomaszewski I Vice President, Channel Success & Training at ID AGENT
Dan Tomaszewski came to ID Agent after building a successful MSP business as CEO. Dan was able to successfully grow his MSP from startup to $1.675M in revenue, in just 3 years. Dan also now overseas Kaseya’s Powered Services Group which adopted ID Agent’s partner program developed by Dan and rolled it out across Kaseya.
Dan attributes much of his success to the resources and insights gained from his participation in industry peer groups. He’s experienced the same objections MSPs face every day, and knows how to assist in overcoming those objections, setting appointments with the right prospects and ultimately closing deals! He is passionate about helping MSPs and MSSPs to grow their business, leveraging the data provided by our Dark Web ID™ platform. It’s his mission to help ID Agent Partners effectively use the tools and resources we provide to execute successful campaigns and grow their revenues.
Tim Conkle I CEO & Founder of The 20
Tim Conkle holds over 30 years of entrepreneurial success in the Information Technology and Services sector. As a leading voice in the Managed IT Service Provider space, Tim is dedicated to developing simple, solid IT solutions for SMB clients and MSPs (Managed Service Providers) across the nation. His notoriously energetic nature, along with his deep-rooted passion for technology, has helped him forge solid customer relationships built on trust, dependability, and service.
As CEO of The 20, Conkle is the driving force behind a business revolutionizing the IT industry. By utilizing a proven multi-million dollar sales model and an execution framework that he developed, Tim helps MSPs attain profitability and success. Through The 20’s business model, Tim has advised hundreds of MSPs in sales and operations, resulting in catastrophic revenue generation and millions of dollars in savings from process improvements and single-funnel vendor access.
Mark Elliot I CEO of 3i international
I am a Best-Selling Author in Cybersecurity, and for 25 years, I have been helping businesses develop strategies to analyze, manage, and overcome the ever-changing technology challenges they face. A central focus has been security and HIPAA compliance. My experience includes preventing, detecting and responding to hackers and threats. Thus ensuring that your organization is safe from invasions while simultaneously meeting regulatory compliance.
During my career, I have advised clients on effective – and cost-effective – approaches to developing infrastructure that fosters productivity and profitability. My work has provided me with a broad-based knowledge of business from the inside, with an expertise in areas that go beyond IT alone, ranging from strategic planning to cloud computing to workflow automation solutions.
As an entrepreneur who has worked successfully with startups to Fortune 500, I am also well aware of the unique hurdles that small and medium-sized enterprises face in assembling their business technologies. So, I understand the imperatives of a budget, the need for efficiency, the demand for flexibility, and the value of responsiveness.